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1. Strategic Asset
Is the AI capability part of your competitive moat (score 1-2) or table stakes (score 4-5)? Core moat: ranking, risk scoring, demand forecasting. Commodity: FAQ chatbot, transcription, sentiment analysis.
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2. Time-to-Value
12+ months acceptable (1-2) or 90 days needed (4-5)? Most "we need it now" demands are organizational, not market-driven. Pushing back 60-90 days often changes nothing for the business.
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3. Regulatory Fit
Strict (1-2): HIPAA patient data, banking-grade compliance, 152-FZ data residency. Standard (4-5): GDPR with DPA, SOC 2. Vendors will claim compliance — always ask: "has our specific regulator audited you?"
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4. Five-Year TCO
Build cheaper at scale (1-2) — massive usage where vendor pricing prohibitive. Build never cheaper (4-5) — moderate usage, vendor amortizes R&D. The hidden costs of build: talent retention, 24/7 ops, model updates — often 3-5× initial estimate.
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5. Talent Availability
Strong (1-2): 5+ senior ML/AI engineers with production LLM experience plus a platform team. Thin (4-5): a couple of curious engineers with Coursera courses. Most enterprises overestimate in-house AI capability by 2-3×.
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Decision Bands
Sum 5-12: BUILD.
Sum 13-19: HYBRID — buy platform, build on top.
Sum 20-25: BUY — commodity, urgent, no talent.